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What is Return on Ad Spend (ROAS)? A Complete Guide for Advertisers
Is your campaign budget being put to good use? The quickest way to find out is through the campaign’s ROAS (Return on Ad...
MGID’s new AI tool, CTR Guard, improves viewable CTR by an average of 29%
MGID, the global advertising platform, today announces the launch of CTR Guard, an innovative AI-powered tool designed t...
Tackling Ad Fatigue with AI: Meet MGID's CTR Guard
Ad fatigue is a common issue in the digital advertising landscape. As users repeatedly see the same creatives, engagemen...
Why Ad Quality Matters: How Publishers Can Build Trust and Boost Revenue with Smarter Strategies
Digital advertising faces many challenges — ad blocking, fraud, shrinking revenues and audience engagement. Publishers a...
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